Export Relationships

Communicating, Marketing & Relating with Cultural Care

While sending a message is becoming a commodity, establishing trust among parties is becoming harder and more complicated.
As the world becomes more connected, the business environment has become more complex, dynamic, and competitive. Yet, the ability to interact effectively in different cultural contexts has never been more strategic for organizations.
In this context, a high level of cultural intelligence plays an important role in bridging divides and knowledge gaps in an organization that is planning to invest abroad and thrive in a foreign culture.
Before you take off to a new business destination, learn how to grapple with the nuances and complexities of cross-cultural experiences and master the skills that will allow organizations and professionals to relate, communicate and negotiate with foreign business partners breaking through the hidden frontiers of global business.

Martino Pillitteri

Communications & Cultural Insights Specialist

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